🌎 How to Enter Global Markets on LinkedIn: Insights from Olga Bondareva

Are you looking to expand your business into new markets around the world? LinkedIn can be a powerful tool to help you connect with potential clients, partners, and employees in different countries and regions. However, it’s not as simple as just creating a profile and starting to post content. In this article, we’ll share insights … Read more

🏃 Escape the Competition Trap: Embrace Category Design and Dominate Your Market

What is the problem most businesses face today? Whether you run a software outsourcing company, a food products company, a restaurant, an HVAC company, a folk art store, a law firm, or you’re a freelancer or marketing agency. The problem is you’re competing with almost an infinite number of other businesses who do exactly what … Read more

Dominate a Category Through Education, Not Sales

Here’s a transcript of an interview I did with Chris Lochhead, the Godfather of category design. The interview is a key part of my upcoming book, but I wanted to share it with you now so you can start thinking about writing your own category creation book. Here’s my interview with Chris. Christopher Lochhead, Chief Category … Read more

🚀 ‘They who control the vocabulary, control the industry.’ My interview with Bryan Eisenberg

Are you familiar with the internet marketing terms “conversion rate optimization”, “bounce rate”, and “persuasion architecture”? These are terms that us digital marketers take for granted. Did these terms just appear out of thin air? Did they spontaneously roll of the lips – or keyboards – of digital marketers? Of course not Those terms were … Read more